To make it in today’s post-COVID online fitness market, you need a lot of things besides bulging muscles and a tight-fitting face mask.
You need a marketing strategy and a whole new skill set as a personal trainer.
What am I talking about?
Content.
The written word.
I’m talking about your online presence.
If you worked at a big box gym and were not online before the pandemic, you are going to need to figure out how to get clients and get your business up and running online.
Soon.
If you were already an online trainer, you need to level up your marketing so you can compete with all the other trainers coming online right now.
Immediately.
Because right now pretty much every personal trainer and his (or her) “bro” is moving online.
And, according to some, the future of personal training is going to stay online.
While other say that the future of personal training is a hybrid of in person and online training, either way, most personal trainers are going to need to take a look at their current marketing strategy and make some changes to it.
For many, that means developing content for a fitness website that will attract clients and build or scale their business.
Position Yourself Online as The Expert You Are.
Your written content builds trust and gives potential customers a sense of who you are.
According to Tech Client, websites that use blogs have a 434% higher chance of ranking in in search results than websites that don’t have blogs.
Other statistics say that content marketing costs 62% less than traditional marketing, but it generates 3 times as many leads.
The upshot is that if you want to make it in the fitness business today, you will need to develop some online marketing content.
Ok, So What Kind of Content Do You Need?
According to fitness marketing expert, Bedros Keuilian, you need to follow the “ABCs” of marketing: Always Be Creating.
Creating what?
Leads, and
Promotions.
You do that with content.
What kind of content you need really depends on your personal marketing strategy and where you are in your business journey.
However, if you’re just starting out (and even if you’re not) here are 3 content ideas that can get you moving in the right direction.
1. A Website.
Everybody needs a website. It doesn’t have to be elaborate; it doesn’t have to be expensive, but you do need one.
Think of your website like your business card or resume’.
It’s simply a “must have.”
Because it is so vital to your success, you should focus a good amount of your time and energy on your website.
It needs to:
look professional
showcase your unique personality
be optimized for search engines (SEO optimization) and
read well.
Above all, your website needs to attract clients and build trust.
You do that by developing and delivering quality content.
2. Blogs.
You also need good blog posts.
Blogging is simply one of the best and most cost-effective ways of marketing your business.
Bar none.
Blogging lets you exhibit your knowledge and expertise while providing your clients with value.
When you post quality blogs on a consistent basis, you build trust with your audience. You develop brand recognition.
But just like any fitness transformation, it takes time and consistency.
Not to mention hard work.
3. Emails.
Another fantastic marketing tool, email reaches a ton of people. There are nearly 3 times as many email user accounts as Facebook and Twitter accounts combined.
Email marketing is a highly effective way of reaching new clients and staying in touch with your current clients.
Some say that email marketing, when done correctly, can outperform all other online marketing strategies.
Get Your Content On!
Let’s face it. If you want people to know about your business and buy your services you need to get the information out there in a way that makes them want to work with you.
Blog posts and webpage content, when done correctly can boost traffic to your website significantly.
Emails that send interesting information and articles to your clients can keep them engaged and recommending your services to others.
That doesn’t mean that its easy to create valuable content.
It’s not.
It also does not mean that great content is some kind of “magic bullet.”
Just like you can’t lose fat with a pill and you can’t get 6-pack abs in a week, when it comes to building your online presence, you need to put in the time and work to scale.
And…you just might need to hire someone to help you.
Quality Writing for People Who Value Their Message.
Your business has people to help and a message to convey. All of your writing reflects you and your message. How you portray yourself to the world through your writing is critical. At Fit and Legal Freelance Writing, I can help you create the quality content you need to convey your message clearly and boost your bottom line. Whether you are a lawyer or a personal trainer, I can provide you with the writing you need, when you need it. Email me at Lisa@fitandlegalwriting.com or contact me here.