Meet Lisa

Hello! I’m Lisa Parrella. I’m an attorney, writer, and certified personal trainer. I’m based in Morgan Hill, California, but I work with clients throughout the country.

I am the founder and owner of Fit & Legal Freelance Writing, where I provide legal content writing for solo practitioners and law firms. I also provide health and fitness content writing for personal trainers.

I write online legal content (or fitness content) -blogs, newsletters, email campaigns, web pages etc. I also proofread and edit both online content (websites & digital products) and offline materials (manuals, memos, contracts, forms etc.).

Most legal content writers are not attorneys.

(And there’$ a rea$on for that. But as far as I’m concerned, there’s also a reason - maybe a few - for not practicing traditional law.)

Let’s face it, for the vast majority of online businesses, it really doesn’t matter who writes your marketing content. As long as you get a decent writer, it’s fine.

Not great, maybe, but fine.

Not so for attorneys.

When a non-attorney writer (the type provided by many legal marketing firms) writes a law blog, attorney bio or law firm practice page, it’s pretty obvious. (And if it’s a twenty-something non-attorney writer, it’s Bible, zaddy. It shows.)

I’m not saying legal content should be written in legalease or make you sound like a stuffed frog — it shouldn’t.

But it does need to reflect a certain level of understanding of the law. The type of understanding and analysis of the law that you can’t get from simply “copying and pasting” legal information.

If you read a few law blogs you’ll see what I mean. For example, there’s the glaringly obvious blog post that screams that the writer has absolutely no clue what he’s (it’s always a “he”) talking about. This is the law blog post that, for example, applies criminal concepts (“if you are found guilty…”) to civil cases.

Then there’s the law blog post that is so obnoxious (my favorite is the one where the writer referred to insurance companies as “…blood sucking vultures…” throughout) that it makes you run screaming. Do you really want that attorney negotiating your personal injury claim with the insurance company on your behalf ?

Do you honestly believe that potential clients who land on your website are looking to hire an incompetent or abusive attorney?

Or do you think they are looking for an experienced, ethical professional they can trust?

Because, believe it or not, people do read your legal content and law blog posts. And they think that you (Mr. or Ms. Attorney) wrote that “found guilty” or “blood sucking vulture” post written for you by the legal marketing twenty-something non-attorney writer.

Readers believe that the writing on your website reflects:

• how well you know the law

• how you will talk to the judge in court or negotiate on their behalf, and

• how you write legal memoranda.

So, if your legal content is poorly written, it directly impacts your business.

And you don’t want that happening to you.

That’s why it is critical — absolutely critical — for your legal content to be professional and well-written.

Because poorly written legal content costs you.

It will either cost you time and money to fix it (after you paid to have it written), or it will cost you in terms of lost reputation and potential clients.

So why not just write it yourself?

You could.

And some attorneys do.

For a little while.

When they’re not busy practicing law.

And that would be when, exactly?

Writing — whether it is legal content writing, brief writing, or any other type of writing — is time-consuming hard work. Plus, even if you have the time to write your own law blog, you still need to come up with topics every month, do the research and write posts in a clear and engaging way. Then edit and re-write them. And if you can’t shift out of the “enclosed please find” mindset fast enough, your posts are going to be absolute death to read.

And people won’t.

Read them, that is.

Besides, I’m willing to bet that you can make more money (and your time is better spent) practicing law.

So, the upshot is that there are some things that are better outsourced. And legal content writing is one of them.

But, like I said above, it must be to the right writer.

(Guess who?)

Personal Trainers Need Good Writers, Too.

Ahh, but what about my fellow certified personal trainers, you ask. Don’t they need excellent writers too?

You betcha.

While personal trainers don’t have the same ethical obligations and reputation concerns that lawyers do, it’s smart to have an experienced and excellent writer who understands your industry and your clients write your content.

Why?

Well, for one reason, because not everyone was cut out to be (or wants to be) a fitness writer.

Some girls (it’s always “girls”) just want to lift heavy sh**. (Okay, I’m kidding, some “bros” also like to lift heavy, too.)

They don’t want to spend their time puzzling over contractions or wrestling with adverbs. They want to train clients and lift. And lift and train.

Makes sense to me.

But in today’s economy, as a personal trainer you absolutely must have high-quality fitness content.

It’s not good enough to just throw up a website or have ideas about eBooks that never get written.

To compete and rank, you are probably going to need to take your personal training business online. Which means you will need to offer training packages to your clients with meal plans and workouts and more.

And you will need engaging fitness content for email campaigns and to build your client list.

Working with me, you can actually get your content written.

And it will be very good.

Quality content worth reading.

It will be clear, polished and professional, yet still friendly and fun.

When it comes to the writing, I’ll do all the heavy lifting. (You knew that was coming!) Working with me can help you transform your business without taking you away from your core business — transforming lives.

So if you are looking to build your business and value your message, get in touch.

I just might be the writer you’re looking for.

If you need a writer who can save you time and money by providing polished, professional and powerful legal content or fitness content to attract and keep clients, contact me. I’d love to talk to you and see how I can help!