content writing — Blog — Fit & Legal Freelance Writing

Given the shutdown of so many gyms in the wake of the coronavirus pandemic (COVID-19), more and more personal trainers are transitioning their businesses online.

Online training helps you to stay in business and change more lives at the same time.

But if you want to get the word out or want to monetize your website, you’ll need to create content.

And then some more content.

And…

Create a Fitness eBook.

Nothing novel (pun intended) in the idea of creating an eBook.

E-Books are a “tried and true” marketing tool.

An “eBook” is simply a book that is in electronic form. In other words, it is available for download.

E-books are great because they can be used to build your emailing list, as freebies or as an item for purchase.

You probably know the drill.

To create an eBook, all ya gotta do is:

· Pick a fitness topic.

· Write a page-turning, quality, gives tons of value eBook about that topic.

· Upload your eBook to your website.

· Clients come along, download your eBook, and hey presto!

· You have a mailing list.

· Or you’re a gazillionaire.

Or so all the marketing gurus say.

I don’t know about you, but somehow I don’t think it’s quite that simple.

Let’s take just one small part of this.

What Fitness Topic Should You Write About?

Skipping over the how the he**-- are you going to actually write a never-been-written-before-gives-amazing-value-people-just-have-to-have-it -or-die eBook, what should you write about?

The web is crammed full of online trainers right now – all writing “amazingly valuable” eBooks. (Or so they say.)

So, what, exactly should you write about that can help you stand out from the crowd?

4 Fitness eBook Ideas.

Well, the answer of course is, who knows?

It all depends.

Since it’s not fair to leave you with that, here are 4 ideas to help get your creative juices flowing.

1. Take one aspect of your unique approach to fitness and write about it.

Every personal trainer has a different approach to how they train their clients. The beauty of it is that it’s personal.

So take a look at how you train and see if you can expand on your personal view or your unique way of teaching fitness.

For some people it might be keeping the workouts fresh and changing things up. For others it might be the emphasis you place on correct form, functional training, or biomechanics.

Whatever it is, bring out your unique philosophy of training and your unique approach.

It will help differentiate you from other trainers and will give potential clients a better understanding of the value you bring to training.

2. Tried and True Topics.

Ok, you know what these are. It’s what all fitness clients want to read about:

· How to lose fat and build muscle at the same time.

· How to get six pack abs (instantly and without giving up fast food and ice cream).

· How to work out but not actually sweat.

You get the idea.

Simply identify the top 3 or more requests you get from clients or friends and family and choose the most popular to write about.

Put your own spin on it. Bring some new insights to it. Or dispel some myths.

3. Give People a Workout to Follow.

As a trainer, making workouts is what you do. Since COVID-19 has shut down the gyms, more and more people need ways to workout at home.

And, given that the trend of working out at home is likely to continue even when he “shelter in place” is lifted, creating an eBook that gives people an at-home workout is a good idea.

4. Inspire with Your Transformation Story.

If you have a transformation story, consider writing an eBook that can inspire and motivate people.

So many people are looking for help when it comes to fitness.

So many people think they are the only ones who have ever dealt with their … fill in the blank…. health, weight, motivation, age …problem.

What everyone is looking for is connection.

An eBook that talks about your transformation story (or that of your clients) just might do that.

Transformation stories give people a sense of hope. They can also show them a way to make the same changes in their own lives.

People love transformation stories.

So, spread a little hope.

Share your story or that of your clients, with your audience.

It’s powerful.

Quality Writing for People Who Value Their Message.

Your business has people to help and a message to convey. All of your writing reflects you and your message. How you portray yourself to the world through your writing is critical. At Fit and Legal Freelance Writing, I can help you create the quality content you need to convey your message clearly and boost your bottom line. Whether you are a lawyer or a personal trainer, I can provide you with the writing you need, when you need it. Email me at Lisa@fitandlegalwriting.com or contact me here.